With the creation of Disneyland Records in 1956, Walt Disney took complete control of his company's audio production and distribution. This included music, stories, and soundtracks, which proved fortuitous for Disney with the massive success of the Mary Poppins soundtrack in 1964.
On a much smaller scale, electronic music pioneer Bruce Haack made just as historic an impression on children's music in the 1960s. He and Esther Nelson released Dance, Sing and Listen on their own Dimension 5 label in 1963. Using reconstructed keyboards and oscillators, Haack essentially used what would become synthesizers and drum machines to record his groundbreaking activity album for kids in his Upper West Side apartment.
The remainder of the '60s saw television executives and pop stars reaching for a preteen audience. The Archie Show was an animated series that debuted on CBS in 1968. The show featured The Archies, a fictional band that was aimed at an even younger audience than The Monkees. The Archies had a Billboard #1 hit in 1969 with Sugar Sugar, the first time a fictional band had ever reached the top spot.
Folk icons Peter, Paul and Mary fully crossed over into the children's market with their 1969 Warner Bros./Seven Arts album Peter, Paul and Mommy, which contained a rerecording of their 1963 Billboard #2 Hit "Puff (The Magic Dragon)."